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Cameron Yarbrough, Well Clinic co-founder and chairman, has written a fascinating new article for TechCrunch.

Here is an excerpt:

“According to Dr. Keegan Walden, who earned his PhD in clinical psychology from Northwestern University, extreme athletes and entrepreneurs may have similar brain function in the domain of what psychologists term “approach motivation.”

Approach Motivation

“Some individuals have a much greater reward response than others,” says Dr. Walden. “What this means is that the positive feelings linked with brain activity related to the neurotransmitter dopamine are greater for some people. It’s unclear exactly why, but it is clear there is a relationship.” Failure plays a key role here too, because intermittent gratification within the dopamine system is a tremendous reinforcement of behavior.”


Read the whole article here



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